Viewing Digital Communications from the User's Perspective

Article Abstract:

Telemarketing managers need to know about state-of-the-art equipment such as digital switching systems. Digital processing occurs when the analog signal is converted into binary encoding. The change to binary encoding has resulted in better communications, allowing for interface with computers and special equipment can be added to a system. Digital switching can result in increased profits for the user, if for no other reason than that the entire industry is going toward digital use. Also, a digital switching system can be used for selling to the general public during off hours, thus increasing revenues and decreasing costs of installation of the system. Caution is expressed for those telecommunications managers who will undertake installation of such a system themselves; expert advice is needed to realize full benefits.

Telecommunications equipment, Marketing, Digital communications, Distribution channels, Communications Equipment, Communications Management, Switching, Digital Communication, Digitized Voice, Direct Market Channel

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Microwave Telecommunications in Focus

Article Abstract:

Some endearing attributes of microwave radio systems for drastically reducing mushrooming local telephone rates are the system's high reliability, simplicity for modification purposes, ease in installation and operation, and quick return on investment. The systems now available cost between $250,000 and $300,000.

Telephone systems, Evaluation, Telephone System, Cost of Communications, Communications Technology, Microwave Communication, Local Communication

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