Wall St. relies on PR to cut through financial bull
Article Abstract:
Brokerage firms have introduced public relations campaigns not only to save face, but also to calm investors and rebuild consumer confidence. For example, Charles Schwab took out a full-page advertisement in The New York Times as well as sent customers booklets that provide guidance on what to do with their overall portfolios. Also, Merrill Lynch launched a full-page advertisement in The Wall Street Journal and The New York Times to reestablish credibility with investors.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2001
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An anatomy of rating through the cycle
Article Abstract:
The empirical peculiarities of agency ratings whether necessarily reflect informational inefficiencies or could they be inherent to the agencies rating system is investigated. The analysis indicates that empirical irregularities of agency ratings could be the result of a rating method.
Publication Name: Journal of Banking & Finance
Subject: Business
ISSN: 0378-4266
Year: 2004
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Capabilities and financial performance: the moderating effect of strategic type
Article Abstract:
The application of the Miles-snow topology to develop a resource-based view of the effect of firm capabilities and strategic market orientation on the firm's financial performance is examined.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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