What is and what is not social marketing: the challenge of reviewing the evidence

Article Abstract:

The effectiveness of social marketing for tackling nutrition problems is discussed. A framework for identifying and assessing legitimate social marketing research is analyzed.

Marketing, Public affairs, Public Sector Advertising, Social aspects, Public service advertising

---

Being 'affective' in branding?

Article Abstract:

The influence of emotions on advertising and brand creation is examined. The techniques for measuring brand image and advertising effectiveness are analyzed.

Consumer Advertising, Psychological aspects, Methods, Measurement, Advertising, Advertising effectiveness, Brand image

---

An integrated framework of newspaper advertising: a longitudinal analysis

Article Abstract:

A study conducted to analyze newspaper advertising based on the content extracted from national newspaper is presented.

Newspaper Advertising, Content analysis (Communication), Content analysis

Similar abstracts:

• Abstracts: Sacred vestiges in financial reporting: mythical readings guided by Mircea Eliade. Corporate propaganda: its implications for accounting and accountability
• Abstracts: Informational efficiency of credit default swap and stock markets: the impact of credit rating announcements. Measurement, estimation and comparison of credit migration matrices
• Abstracts: Stock market valuation of deferred tax assets: evidence from internet firms. Weekend effect, 'reverse' weekend effect, and investor trading activities
• Abstracts: Investment and disclosure: the disciplinary role of periodic performance reports. Imprecision in accounting measurement: Can it be value enhancing?
• Abstracts: Asian news. The far side of the Atlantic. Asia news

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.