What to buy and why

Article Abstract:

Imperial Chemical Industries (ICI) has grown in ten years from a medium-sized UK paint company to the world's largest paint company. Much of the company's growth is the result of a carefully planned acquisitions strategy, most notably its purchase of US-based Glidden Paint Co for $580 million in 1986. The acquisitions conducted by ICI reflect changes in the paint industry world-wide. Paint companies are becoming larger and more international in response to the growing internationalization of corporate customers who are demanding greater world-wide standardization in paint products. ICI's acquisition strategy has been to find profitable businesses that fit in with its general business plan and to conduct friendly takeovers that leave existing management teams largely intact.

Case studies

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Still grateful but not humble

Article Abstract:

Charities are using sophisticated communications techniques to appeal to potential contributors. The charities view themselves as businesses, and as a result, they are emphasizing efficiency and professionalism. They are also using advertising and marketing consultants to develop campaigns to appeal to the public. These efforts are necessary because there is increased competition for contributions and less government support. Charities using consultants and agencies must: consider the costs of promotion against potential resources; temper optimism that an image change will produce immediate returns; and make sure that consultants and agencies produce effective work.

Marketing, Charities, Nonprofit organizations

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The best of both

Article Abstract:

ICI Paints acquired US paint and coatings manufacturer Glidden to gain entry to the US market. ICI financial director John Danzeisen has been responsible for integrating the financial and accounting practices of the two companies. ICI's policy has been to integrate gradually, making sure that Glidden's business is not adversely affected by the merger. ICI Paints will work toward achieving a 40% share of the worldwide market; market share after acquiring Glidden is 26%. Glidden has been growing at an annual rate of 5%, whereas the industry's average annual growth is 1%.

Mergers, acquisitions and divestments, Glidden Co.

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