Why sales automation software systems fail

Article Abstract:

It is a fact that more than 50% of sales force automation software systems which are implemented are failing to accomplish their primary objectives. Some industry analysts believe this failure rate is closer to 70%. Three commonly committed errors account for the majority of the failures. One of these three is the treatment of sales automation by senior management as a strategic change that can be handled by staff rather than a basic cultural shift that must be led by senior management.

Analysis, Software, Technology application, Sales personnel, Salespeople, Sales, Information storage and retrieval systems

---

Day-Timer planner beats out Franklin for best site overall

Article Abstract:

A marketing test on two personal organizer software based on their Web sites shows Day-Timer Planner having more buyers than the Franklin Day Planner. Eighty-eight percent of the shootout participants chose the Day-Timer Planner over its rival based on the Web sites' user interfaces, ease of access, quality of graphics and design, and other interesting features. Price was also an important factor in choosing the Day-Timer Planner.

Marketing, Business management software, Information management software, Personal information management systems, Day-Timer Planner (Personal information management system), Franklin Day Planner (Personal information management system)

---

How to sell your Web site to a reluctant boss

Article Abstract:

Early adopters to the Internet revolution are among the first to realize the advantages of investing on a World Wide Web site. To convince managers to invest in a Web site, the early adopter should be able to measure the cost-effectiveness of having a Web site through the Fuzzy Rationale. The Fuzzy Rationale shows how much money the company can save while waiting for the investment to generate earnings.

Internet access software

Similar abstracts:

• Abstracts: A model of auditor control evaluation decision processes. A generalized model of decision-making processes for companies in financial distress
• Abstracts: Trade shows pressure Chicago. Design firm finds offline benefits in Web site. Boeing extranet speeds ordering process for spare-parts buyers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.