Wired links with Barnes & Noble for national online & in-store marketing
Article Abstract:
Wired Ventures has forged an innovative co-branding alliance with book retailer Barnes and Noble in an effort to bring added value to book online and in-store marketing. The campaign is designed to boost shopping for books online and in Barnes and Noble stores across the US. Wired's online market place Shop Wired is to feature selected Wired titles and editors' book recommendations, as well as additional links to the latest catalog of Wired books. The deal enables readers to link directly to Barnes and Noble.com to buy a book after previewing the Wired selections. Barnes and Noble will also feature special in-store Wired displays in select stores that lead off new nonfiction book title sections.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
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Borders Books introduces Borders Explorers Program
Article Abstract:
Borders Books and Music in the spring of year 2000 will launch an improved Borders Explorers Program in all of its over 290 stores throughout the US. The program will assist parents to find what they need and tell them which titles are suitable for their children. According to Tami Heim, president of Borders stores and Borders.com, the program offers 'parents and children the opportunity to get even more out of their visits to Borders stores.'
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
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New CPS dealer program changes the way auto batteries are sold
Article Abstract:
GNB Technologies Inc is launching the Champion performance Series Premier Dealer Program whose aim is to identify battery replacement needs before the old battery fails and leaves the driver stranded. The dealer program consists of merchandising tools, Battery Day promotional events and systematic electrical system diagnostic testing. The program is expected to change the way batteries are tested.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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