Xerox e-mail response builds global fan club
Article Abstract:
Xerox Corp.'s Bill McLain who is in charge of answering all e-mail has developed a reputation in the Internet. Responding to inquiries coursed through the Internet was initially a temporary responsibility for McLain. The original task was to answer questions on Xerox products and customer complaints. However, general knowledge questions began to appear which McLain answered after some research work. Since then, all kinds of questions poured in and responding to e-mail became a full-time job for McLain.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Web sites drowning in deluge of e-mail
Article Abstract:
Companies with World Wide Web sites may get flooded by e-mail from Web surfers. Problems occur as surfers ask technical questions which can be answered only by the technical staff. For example, Toko America, an electronic component maker, invited Web site visitors to ask questions on the wireless communications industry. However, visitors quickly flooded Toko America with e-mail containing very technical questions which cannot be answered by the marketing staff.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Web therapy: busy doctors slow Internet's growth as healthcare marketing tool
Article Abstract:
The healthcare industry is not utilizing the World Wide Web for business-to-business marketing as much as other industries. Approximately 43% of physicians surveyed believe the Internet is a useful professional tool but 26% of them will not utilize the Internet themselves. ATL Ultrasound, a medical imaging equipment firm, has gone against this prevalent attitude and distributed product information and technical support on its World Wide Web site.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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