Yogen Fruz test markets Tropicana Dessert Centers

Article Abstract:

Yogen Fruz World-Wide Inc, based in Toronto, Canada, has created a development plan for the Tropicana brand in the frozen dessert segment. The company plans to launch new flavors and varieties of frozen novelties including Tropicana Twirls, combining fruit sherbets with super-premium ice cream. Yogen's plan for the brand also includes the test marketing of Tropicana Dessert Centers, which involves 'blocking of all Tropicana frozen dessert products within an entire supermarket door of frozen retail space.'

Ice Cream & Frozen Desserts, Ice Cream and Frozen Dessert Manufacturing, Frozen desserts

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Circuit City plans two new concepts

Article Abstract:

Circuit City Stores Inc plans to test two new store concepts, namely one that centers on consumer electronics and another that focuses on major appliance offerings. The retailer will increase sales space to 30% by converting non-selling square footage to selling. The converted space will be utilize to include AOL Internet Centers; the Sony Memory Stick Interactive Universe as well as expanded digital audio, wireless phone displays; and DVD DIRECTV and digital television displays.

Retail Store Chains, Chain stores

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Office Depot is featuring SoftwareToGo

Article Abstract:

Office Depot Inc is introducing the first electronic library system, called SoftwareToGo, to produce CD-ROMs on site at individual retail outlets. With its burn-to-order technology, SoftwareToGo allows retailers to offer a wide range of software titles without stock inventory. Also, the system's Advanced Security Anti-Piracy feature protects publishers' intellectual property rights and assures shoppers that they are buying licensed originals.

Office Supplies and Stationery Stores, Stationery & Office Suppl Stores

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