A Quarter-Century of Trial-and-Error Propels Chicago Retailer to the Top
Article Abstract:
Townhouse TV & Appliance, one of the largest independent appliance - home electronics stores in the Chicago area, recently celebrated its silver anniversary by unveiling a new 24,000 square-foot outlet. It expects to realize about twelve million dollars in 1985 revenues. Revenues are evenly divided between white goods (refrigerators, washers, dryers) and brown goods (TVs, stereos, VCRs). Mike Moore, president of the company, attributes its success to competitive pricing, aggressive advertising, and the great variety of merchandise on the showroom floor. His most recent venture is into video movie rentals. Photographs of the store's showroom and its new computerized outdoor sign are included.
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1985
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Service Merchandise: Mass Marketing
Article Abstract:
Many of Service Merchandise's customers know what they plan to buy before they come in. The store stresses telephones and portable stereos. Twelve percent of its overall sales come from electronic products.
Publication Name: Leisure Time Electronics
Subject: Computers and office automation industries
ISSN: 0273-6586
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
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