Interactive advertising moves to the Web

Article Abstract:

There is a growing focus among advertisers on the Internet. Online advertising has moved to the commercial online services, the Internet and the World Wide Web. Web ads are generally less expensive than online services, and attract a young and prosperous audience. Some companies are launching services to track consumer usage of different Web sites, and provide data to advertisers and providers to help them determine success and set prices. Advertisers are still experimenting to find the right approach for this new medium. Moving print ads online usually fails, advertisers must instead create advertisements specifically for the medium. One popular trend is corporate sponsorship, where companies pay for their name to be associated with a particular Web site. Also, instead of placing identical ads on multiple Web sites, the companies pay a fee to add hyperlinks to their own home page. Some advertisers offer services such as chat rooms and shareware to attract people to their sites.

Forecasts and trends, Industry trend, Electronic commerce, E-commerce, Industry Trend Or Event

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The scene is set for multimedia on the Web

Article Abstract:

Multimedia-enabling technology is coming to the World Wide Web. Sun Microsystem's Java technology and HotJava player can dynamically link code, providing visitors to a Web site with the ability to automatically run an application that resides on the Web page. One HotJava applet creates an online baseball game that permits real-time competition. With the applets coming into a user's PC, however, security is a major concern. Code is checked on the client side to protect against viruses, and Java includes file access protection. Other multimedia technology on the Web includes the Virtual Reality Modeling Language (VRML), a standard for sending 3D models over the Web. VRML is an object-oriented 3D environment that creates a navigable space in which the end user can maneuver and explore.

Technology overview, Virtual reality, Virtual reality technology, Technology Information

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Virtual libraries stack up

Article Abstract:

The Internet is a vast information resource that has a place for multimedia presentations. Both commercial organizations and government agencies are struggling to put information on the World Wide Web and some groups, such as the Library of Congress, are spending up to $60 million to do it. As information continues to build on the Internet, companies and government will look to ways to make money, and the infrastructure for a micropayment system is already being built. Besides digital libraries, there are also digital bookstores being built where users can purchase chapters at a time. Corporate libraries are developing quicker than government libraries and are justifying their efforts because of distance learning and sales presentation applications.

Internet, Technology development, Technology application, Multimedia systems, Multimedia Technology

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