Rentals Still Lead in Software Retailing, but Sales Gain, LTE Survey Shows

Article Abstract:

Despite recent gains, rental dollars still beat sales dollars almost seven to one. The results of a survey by Leisure Time Electronics of almost seven hundred fifty members of the Video Software Dealers Assoication are analyzed. A rising membership in video clubs is helping bring prices down. The growing popularity of Beta is boosting sales. Growing public awareness and falling prices are also boosting sales. A number of graphs showing the research findings are given.

Software, Market Analysis, Retailing, Video Systems, Market, Renting

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Exclusive LTE Survey - Dealers High on Audio's Sales Prospects but Remain Cautious on Impact of CD

Article Abstract:

An audio dealer survey conducted by an independent market research and consulting firm concludes that home audio sales are expected to rise in 1984. The survey was conducted for Leisure Time Electronics among a randomly chosen group of audio dealers across the country. The chief reason for the optimism is the improved economy. Also, there is enthusiasm for compact discs (CDs), although only forty-six percent of the survey respondents reported carrying CD players.

Electronics, Sales, Outlook

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CD Panel Eyes Shiny Future for Software

Article Abstract:

A panel discussion was held at the Consumer Electronics show in January dealing with the Compact Disc. It was found that consumer awareness of the product was very low and would require advertising. It was also noted that manufacturing time lags and improper packaging have hurt the marketing of these products.

Trade shows, Digital sound recording, Sound recording and reproduction, Trade Show, Conferences and Meetings, Advertising (Industry), Digital Recording

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