Visualizing multimedia production

Article Abstract:

The most important part of creating a multimedia project is to make sure that the producer is creating what the client wants. The goals, methods, and cost of production need to be laid out ahead of time. Some basic guidelines can be followed from the beginning. First, determine what the client wants, by stating the purpose of the production, and stating how success will be measured. Determine the proposed length, and specify how the production is to be delivered, that is, on CD-ROM, floppy, or other medium. Determine the production timetable, including payment deadlines, and lay out the minimum and maximum amount of money that will be available for the project. For the project itself, determine five main points that the project intends to portray, and determine what the balance between pure information and excitement should be. Determine the targeted audience and their attitudes, and calculate where source material will come from, and whether some elements of the production will be carried into other projects in the future.

Technology overview, Multimedia systems, Multimedia Technology, Technology Information

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Alpha channels unmasked

Article Abstract:

Alpha tools are powerful composition tools, but few users fully understand their use. The variety of names for alpha tools contributes greatly to the confusion. Alpha channels are not visible in the final image. Their use enables the user to place one image over another in video editing, 3D animation and 2D imaging. The approach is similar to masking techniques used in photographic darkrooms. Alpha channels hold information concerning the process of creating an image, rather than the direct display of that image. Adobe Photoshop is the best graphic application for the creation and manipulation of alpha channels. Since the alpha channels are not visible in the final image, selecting a portion of an image restricts editing operations to the selection. This temporarily protects the unselected area of the image. Photoshop has popularized the use of alpha channels and the technology is now available in several other programs.

Technology application, Image processing software

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Dueling with decentralization

Article Abstract:

The advantages of decentralizing management are well documented, but the trend can have some negative results as well. Care must be taken in managing decentralized companies to preserve the unity of marketing and communications (marcom) collateral. The potential for duplication of efforts exists as well. When designing multimedia materials, a team of qualified individuals should be assembled from throughout the company. The team should develop a budget aggregated from individual departments. These departments should be viewed as clients and co-producers with responsibility for the message or subject, leaving the team to focus on expertly and creatively packaging the message.

Electronic computers, Management issue

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