4 execs open DM shop
Article Abstract:
Four former senior executives from McCann-Erickson World Group partnered to start a direct and interactive marketing agency, Owens Kopilak Klein Lurie (o2kl). The shop opened in New York with the aim to serve clients better without 17 layers of overhead that were more concerned with Wall Street.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Organizational history, Services introduction, New Products/Services, Direct Marketing, Alliances, partnerships, Direct Marketing Services, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Marketing industry, Company service introduction, Service introduction, Alliances and partnerships, Marketing executives, Organization formation
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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ShipShapes offers transparent mailing product
Article Abstract:
ShipShapes have developed a new mailing product that is made of transparent plastic. The see-through product is trickier to design because marketers must add a white color element onto the piece. The details of the new product are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Product development, Advertising and Related Services, Direct Mail Advertising Svcs, Direct Mail Marketing, Advertising services, Direct mail advertising, Direct-mail advertising
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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