A $500 million campaign with not a penny for search?
Article Abstract:
A focus on IBM's new 500 million dollar marketing campaign to highlight its enhanced office productivity software Vista Operating System is presented. This campaign is targeted towards fortune 500 companies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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MSN hails adCenter as one-stop shop for search ads
Article Abstract:
Microsoft Corp. launches the paid search portion of MSN adCenter as a one-stop shop for search advertisers and company executives.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Soffont adds features to CRM tool
Article Abstract:
Soffont Software, a supplier of enterprisewide customer relationship management solutions, has launched TRACKweb CRM 7.0.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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