American firm shows how to sell product on Indian TV

Article Abstract:

Telebrands, a direct marketing firm based in Fairfield, NJ, has been selling merchandises through Indian television and newspapers for the past four years. The firm also maintains retail distributors in 23 Indian cities. Telebrands is already India's largest buyer of TV home shopping time, booking large blocks of air time- 16 half hour sessions weekly and 35 two minute slots per day on a continuing basis. Though it sells its own products, such as sunglasses, teeth whitener and breast enhancing pads, Telebrands also markets other companies' products. For September 1998, the company is slated to launch three new products: the Mt. Fuji buckwheat pillow, Easy Crunch waist trimmer and Fliper wiper blades.

India, Advertising Activity, Print Media, Article, Telebrands

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Diversity gives Polaris Direct solid ROI

Article Abstract:

Hooksett, New Hampshire-based Polaris Direct is a two-year-old lettershop that was certified as a women-owned business last year, since two of its four principals are women. This certification has helped the company's self promotional campaign to receive a ten percent response and also earned it a deal with a Fortune 500 company. An overview of its direct mail campaign is presented.

Management dynamics, Management, Marketing, Mail-order industry, Company marketing practices, Company business management

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Holiday rush is on

Article Abstract:

Santa Barbara, CA-based Magellan's post-Islamic terrorist attacks, has identified more than a dozen items in its 60-page holiday catalog sporting the image of an American flag accompanied by the words "Safer Travel".

Terrorist Organizations, Other Social Advocacy Organizations, Religious organizations, Muslim Organizations, Magellan's International

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