An appeal for meatier DM

Article Abstract:

The methods for writing good content in direct mail sales letters are discussed. Long letters strengthen brands, cement relationships, make economic sense, makes uniqueness and show as art that makes people tend to read complete.

Sales letters

---

Internet empowers brand advocates

Article Abstract:

The use of the Internet and instant messaging by consumers, to research and share their opinions about different brands of products, is discussed.

Consumer Behavior, Analysis, Usage, Internet, Consumer behaviour, SMS (Short messaging service)

---

Multichannel merchandise profit and loss

Article Abstract:

The positive and negative effects of multichannel marketing concept are discussed.

Evaluation, Multilevel marketing

Similar abstracts:

• Abstracts: Kripalu strikes a pose for growth. DR marketers embrace catalogs for sales. Beginning a perfect catalog campaign
• Abstracts: A esquinchE primer for catalogers. Retailers walk cataloger's multi channel path. Catalogers' 'squinch' primer, part 2
• Abstracts: WPP-Grey deal wonEt affect DM unit. Draft NY Chief: we can have it. Online advertising hits $5.8 billion for first half of 2005
• Abstracts: Adacus: mail order stays top dog. Banta reorganizes, emphasis DM's role
• Abstracts: Art.com, Visa in co-branded DM push. Report: internet, mail top-growing '07 ad channels

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.