Bear hunting and honest copy
Article Abstract:
The need to be honest in advertisements and direct marketing is stressed. Suggestions are also offered to ensure such honesty in marketing efforts so that the trust of consumers is not lost.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Sold copy never goes out of style
Article Abstract:
The importance of good writing skills in the Internet age has diminished. The one field where the business writing still holds solid ground is in direct marketing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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The myth of high-falutin copy
Article Abstract:
The importance and benefits of using simple written language in direct marketing campaigns is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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