Black eye for data industry
Article Abstract:
A brief recount of the unpleasant things that occurred in February 2005 related to direct marketing in particular the database industry is presented. Reference is made to the theft of data from Choice Point followed by the faux pas in a rented mail list that disclosed the religion affiliations of those in the list.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
General services, On-Line Information Services, Database Vendors, Public affairs, Information retrieval services, Ethics, Editorial, Database industry, Company systems management, Information management, Ethical aspects
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Web and call centers must integrate, DMCNY speaker say
Article Abstract:
Bob Curran of IBM's software group emphasized on integration of call center services and Web services so as make direct marketing more effective. This issue was addressed at luncheon of Direct Marketing Club of New York.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Electronic computers, Management dynamics, Executive changes & profiles, Management, Conferences, meetings and seminars, Officials and employees, Computer industry, Microcomputer industry, International Business Machines Corp., IBM, Beliefs, opinions and attitudes, Company business management, Call centers, Call centres, Web services, Curran, Bob
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Comment about this article or add new information about this topic:
Subjects list: United States, Direct marketing
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