Brand wear

Article Abstract:

Boat companies looking for brand loyalty are making efforts to spice up their merchandise by creating exclusive boutiques with pricey items to catch the eye of the consumer. The branding strategies followed by boating industry are discussed.

Management dynamics, Management, Company business management, Brand identity

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We have to make boating part of the U.S. lifestyle

Article Abstract:

F. Ned Dikmen, publisher of the Great Lakes Boating Magazine is of the opinion that the boating industry must promote boating as a part of the U.S. lifestyle. Such a move would rejuvenate the sagging boating industry.

Influence, Beliefs, opinions and attitudes, Publishers (Persons), Boat living, Dikmen, F. Ned

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Satisfaction levels increase among buyers of new boats

Article Abstract:

The improvement in boating industry's customer satisfaction ratings indicates a positive trend for the industry as indicated by the J.D Power and Associates ' report.

Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Reports, Marketing research firms, Customer relations, J.D. Power and Associates

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