Breakell boosts catalog circ, trims space advertising
Article Abstract:
A reduction was seen in Space Advertising during J. H. Breakell & Co.'s spring/summer mailing cycle it coincided with an increase in catalog circulation and a greater emphasis on prospecting. Vice president Jim Breakell said that print ads are getting more expensive and producing less results.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Campaign scoops up clients for Cincinnati agency
Article Abstract:
Rodger Roeser, Vice President of Justice & Young, a seven-year-old Cincinnati-based company looked forward to generate 800,000 dollars from a direct mail campaign that cost only 20,000 dollars. The campaign featured success stories from four of Justice & Young's clients.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Mini-catalog heads south with Spanish, Portuguese versions
Article Abstract:
A company's mini-catalog campaign succeeded in selling surface measurement equipment in the United States in the year 2003. It would use the same format to target Central and South America using various native languages.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Upgrades can boost community value. Merchandiser impressions. Leather helmets are prohibited
- Abstracts: Google tests image ads in its AdSense network. Spam troubleshooters attract interest. Forbes. com puts advertiser links into news stories
- Abstracts: BTB insert media is the latest focus. Use vertical search engines to increase BTB conversions. Mail withstands BTB's online staff
- Abstracts: Bigger, better ad campaign promised this year. Raising the bar
- Abstracts: VEC technology is gaining its own identity. A new beginning: repairing the damage. Palmer Johnson on a roll with sales to Europeans