Brokers, Managers should change titles
Article Abstract:
List brokers and managers, should be called acquisition brokers and revenue managers respectively, as they are showing much interest in offering extended digital services, to complement their postal world offerings, in direct marketing. The sophistication and tracking services offered by list companies are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Worldata: e-mail lists continue CPM slide
Article Abstract:
The details of the Worlddata's 2007 list price index, which shows the e-mail list prices, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
How paid search engine marketing is just like list business
Article Abstract:
The similarity between search engine marketing and list businesses are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Mailers face some changes to stay in step with USPS. Printers: mail's up two months after rate hike. Mailers Prepare Case to Fight Rate Increase
- Abstracts: Big ISPs unite behind e-mail identity concept. Microsoft, AOL announces RSS deals
- Abstracts: KC Newspaper carves segments by channel, news interest. Casio calculates campaign for new marketing site. E-mail is powerful retention tool despite challenges
- Abstracts: Its time to clean up your mailing lists. Edmund Scientific plans catalog of best-selling items
- Abstracts: PointRoll delivers online ads, local service in a pizza box. Traveler's One-to-One boosts retention