Nissan campaign uses tie-in with film director

Article Abstract:

Nissan North America Inc will launch a multi-media marketing campaign to promote its 2001 model of the Pathfinder sport-utility vehicle. The campaign includes mailing people who own or have leased Nissan cars as well as non-Nissan owners. The company will also give away gifts for those who come in for a test-drive. In Apr 2000, the carmaker also launched a similar marketing campaign for its 2000 Sentra.

Utility Vehicles, Sport utility vehicles

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Mailers seek options: Nissan puts brakes on effort

Article Abstract:

The anthrax mail scare has caused Nissan North America to cancel its direct-mail campaign for the 2002 Altima model. The first mailings, under the tag line "the cure for the common car", included an empty prescription bottle in a pharmacy-like bag.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment, Nissan Altima (Automobile)

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Car makers target film buffs, young: Oldsmobile gets Dorothy to Wizard on time

Article Abstract:

Oldsmobile of Lansing, MI, recently sent out customized direct mailings that featured Wizard of Oz's characters, Dorothy and Toto, preparing to cruise down the yellow brick road in its new Silhouette Premiere minivan. The customized mailings, which are part of the automaker's integrated marketing campaign, targeted four groups: existing Oldsmobile minivan owners, interested buyers of minivans, mid-sized car owners and other minivan owners. The pieces emphasized mainly on the Silhouette Premiere minivan's full entertainment system, including VCR and pull-down monitor as well as CD and casette player, as standard equipment. Other mail pieces featured the minivan with King Kong and Tom and Jerry under agreement with Time Warner and Turner Broadcasting.

Advertising Activity, Minivans, General Motors Corp. Oldsmobile Div., Article, Silhouette Premiere

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