Tired of waiting, dealers unveil ads
Article Abstract:
Boat dealers have taken the initiative to launch their own national advertising campaign instead of waiting for manufacturers to do so. During the Marine Retailers Assn of America's annual convention in Chicago, IL, the trade organization unveiled an advertising program called Advertising Power Tools. The program, which was created by Toronto, Ontario-based Axon Studios, offers dealers a choice of two multimedia advertising campaigns.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Chris - Craft's deal: Security for exclusivity
Article Abstract:
The boating company Chris - Craft Industries Inc. has spent two years reinventing and rebuilding the image as a premium boats brand is now strengthening the dealership base. The company is encouraging dealers to open mono brand dealerships with an offer of three years contract and helps them in setting up shop.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Is e-commerce the wave of the future?
Article Abstract:
Boat retailers are being urged to begin making their presence felt on the Internet. Panelists at an e-commerce seminar held at the International Marine Trades Exhibit and Conference in Aug 1999, pointed out that the rate by which everybody is gaining access to a computer ensures that online purchasing will be the way of future transactions. They are advising marine retailers to get online early or be left behind.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Settle, but not just yet. The threat of exposure. Value judgments
- Abstracts: 11th Allen Report lists largest community owner/operators. The Allen Report on the largest community owners
- Abstracts: USPS makes case for rate increase before the PRC. PRC cuts USPS' rate increases. USPS governors warn of '07 increase
- Abstracts: Genmar drops IPO plans for VEC technology talks. Genmar target is $85M at $11 to $13 per share. Genmar begins IPO process
- Abstracts: Long rash of boat arsons in Michigan may be over. Husband-and-wife boat builders murdered. Tiger contends his 'Privacy' was violated