Confronting the brutal truth
Article Abstract:
The unpleasant but true facts of the purchase or sale of factory-built houses are mentioned. A brief description of the five dimensions of effective sales development guaranteed to bring down the losses incurred by the retailers is also provided.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2004
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Selling 101: "solving" the customerEs problem
Article Abstract:
The problem-solving phase in the manufactured home industry includes meeting the needs of the customers and fulfilling their desires. Product-presentations should be confined only to the solving issues.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2005
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The march towards extinction
Article Abstract:
Adapting to the changes is a very important lesson in survival. The survival technique for companies such as changes in marketing strategies, selling concepts and management techniques are presented.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2005
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