Country home gets renovation for the fall
Article Abstract:
Meredith Corp.'s Country Home magazine got an elaborate makeover and extensive marketing in a multimillion-dollar effort to maintain and expand its leadership in the category. A mailing to consumers was planned once the makeover was disclosed and the sales staff has video presentations about the magazine's readership to attract the advertisers and prospects.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Art and Antiques magazine gets contemporary look
Article Abstract:
The redesigning efforts made to Art & Antiques magazine regarding editorial and marketing circulations in order to attract younger readers are discussed. The marketing efforts like online selling and targeting youth clubs are also mentioned.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Town and country travel goes on a quest
Article Abstract:
Town & Country magazine published by Hearst Magazine targets the cream of travelers and likes to call itself a luxury magazine. It is doing comfortable business and focused on overseas travel inspite of 9/11.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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