'Cyber Monday' joins shopping calendar
Article Abstract:
National Retail Federation's Shop.org has named the Monday after thanksgiving as Cyber Monday. The object is to give the day an identity similar to Black Friday, which represents the first Friday after thanksgiving. Cyber Monday will indicate the official start of the online holiday season to the consumers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Isobar buys iProspect for $50 Million
Article Abstract:
The details Isobar Communications LLC, marketing services network, buying iProspect Inc, search engine marketing firm, is discussed. The details of various services offered by iProspect are discussed. Isobar is created by Aegis Group PLC of Britain.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Draft gives DM upper hand in FCB merger
Article Abstract:
Details of direct marketing agency Draft Inc.'s future merger with branding agency Foote Cone & Belding are presented. The merger reaffirms marketers' increasing shift towards direct and measurable marketing channels.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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