Data quality, ID logic make CDI work
Article Abstract:
The process of improving customer data integration (CDI) solutions by using data quality and identification logic tools in direct marketing data management is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Guidelines to optimize ROI of media spending
Article Abstract:
Tips for marketers, on how to cut down advertising costs, are presented. Learning from past experiences and monitoring competitive activities are some useful practices.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Manage collateral better to cut costs
Article Abstract:
Guidelines for increasing the returns on direct marketing campaign by decreasing expenses are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Initial quality less costly than finding new boaters. Dealers to get a detailed look at grow boating. MRAA's annual convention is returning to Las Vegas
- Abstracts: Dealer contract guidelines rank as a milestone. DMA, others comment on commercial fax rule. MTA leaders on guidelines: wait and see
- Abstracts: METS exhibitor list reaches the 1,000 mark. Hinckley CEO: access tops list of challenges. Biggest-ever ABC
- Abstracts: 3 popular sales techniques and why they donEt work. Three truths for sales professionals. Selling 101: interviewing your prospect
- Abstracts: METS exhibitor list reaches the 1,000 mark. MarineMax boosts profit, but warns of a flat '07. The boomer bubble: another 20 years of life?