Database gives mail a makeover

Article Abstract:

Direct mail has been the workhorse of the direct marketing industry and development and technological evolutions have changed the basic art and science of the direct mail in the last 25 years. Extensive use of computers creation of in depth database and fragmentation of the media industry has resulted in major growth for the direct marketing field. Creation of the database, allowed marketers to carryout targeted, personal relevant and discreet direct mails with the percentage of positive response going up.

United States, Mailing lists

---

Telemarketing helps 'recycled' mailers generate 5% response rate

Article Abstract:

Positve Response a Ohio based company promoted its seminar by direct mailers that used recycled materials, e - mail and followed it with telemarketing calls. The promotion has resulted in 5% turnout for its business to business seminar on a busy vocation period of the year.

Advertising, Ohio, Advertising Activity, Business services, not elsewhere classified, Convention and Trade Show Organizers, Conference Management, Usage, Conference management services, Recycled materials, Convention service firms

---

Similar abstracts:

• Abstracts: CD mailer helps NC resort shine. NFL co-op mailer fires up fan base. Golf mailer takes swing at Co-op
• Abstracts: AdBrite hires Fanlo to oversee growth. Levin joins Inter/ Media as Mediapoint chief. Monster Media scores with NBA, NHL fans
• Abstracts: Yahoo's Panama good for big brand marketer: study. Software helps PCH turn mailers into online ads

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.