Don't Downgrade Creative in Banners
Article Abstract:
Online banner advertisements, which are usually created by Web site consultants and low level ad agency employees, are an effective means to reach consumers according to a report by Jupiter Media Metrix. But industry analysts believe that most top level creative personnel at ad agencies do not like to work on banner ads.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
CBS MarketWatch to Offer Clicks But Would Rather Not
Article Abstract:
CBS Corp.'s CBS MarketWatch has revamped its Web site, but will not end the practice of allowing online users to click-through ad banners. CBS MarketWatch, which is focusing on packaged and consumer goods advertising, will attempt to build long-term brand awareness rather than relying on click-through features.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
How far can 'free' go?
Article Abstract:
The availability of free news on the Internet, due to the company advertisements that support them, is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Doing the Continental. A tale to warm the heart. Variations on a theme
- Abstracts: CDNow in-store promos target wine drinkers. Target launches Father's Day promotions
- Abstracts: Florida company offers interactive product manuals. South Florida challenged on megayacht dominance. Florida school offers marine-specific program
- Abstracts: Hometown banks 101: where the money is. The rules of community rents. O shipments, where art thou?
- Abstracts: Beyond the I-tax moratorium. Mailers want return of USPS' friend-to-friend. Armey fights net tax; Senate nears deal