E-commerce firms have low open rates, study finds
Article Abstract:
Online retailers have 17.2 e-mails opening, which is the lowest in the industry, where as healthcare and manufacturing sectors have topped the charts. Opening rates are below for e-retailers because of low transactions in business-to-consumer relations in United States.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Marketers ready to test certifiedEmail
Article Abstract:
Companies like PetCo and KeyBank are agreeable to test CertifiedEmail, an email accredition technology developed by Goodmail Systems. CertifiedEmail will help distinguish authentic mails from fraudulent, spam communication.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Mazda's dynamic content drives dynamic rates
Article Abstract:
Details of Mazda's email content strategy that uses personalization, to increase open and click-through rates, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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