E-mailer report criticizes bonded sender

Article Abstract:

An internal report of the e-mail service provider's industry criticizes the IronPort Systems' Bonded Sender program indicating that it does not treat commercial e-mailers fairly. According to the report, there are several shortcomings in the e-mail reputation system that Microsoft has endorsed and a widespread inaccuracy in the data.

Facilities & equipment, Direct Mail Advertising Svcs, Equipment and supplies, Direct mail advertising, Direct-mail advertising, IronPort Systems Inc.

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SEM firm treats keywords like stocks

Article Abstract:

A new Search Engine Marketing (SEM) company hoped to mimic Wall Street trader managing equity investments using keywords bids. It managed large and complicated campaigns easily by analyzing the search market's fluctuations and using techniques like regression analysis.

Marketing procedures, Financial management, Marketing, Company investment, Investments, Company marketing practices, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software

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Consumer trust is the key for industryEs future, Greco says

Article Abstract:

After the no-call list episode the direct marketing industry must focus on the privacy concerns of the consumer and rebuild the trust. Direct Marketing Association president John A. Greco Jr. talks about different strategies to win the consumer back.

Forecasts, trends, outlooks, Executive changes & profiles, Officials and employees, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Direct Marketing Association, Greco, John A., Jr.

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