Energy, cable customers want facts by mail

Article Abstract:

Customers of energy and cable companies want more information from their utilities, preferably through mail, according to a telephone survey by Peoria, IL-based Customer Development Corp. Seventy-five percent of the respondents said they welcome mailings from energy and cable companies as opposed to 10% who prefer to learn about their utilities through televisoin and radio advertisements. The survey also discovered a high curiosity among customers on how energy deregulation will benefit them. Customers were also found to be more responsive to promotional materials that are informational rather than promotional.

Electric Utilities, Electric Power Generation, Transmission and Distribution, Research Findings, Consumer Attitudes, Article

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Time Warner Cable revamps database system, launches DM campaign

Article Abstract:

Time Warner Cable (TWC), based in Stamford, CT, the nation's biggest owner and operator of cable systems, will launch a series of direct marketing programs in Aug 1999 for some of its new services and products. These include commercial testing of the next generated advanced digital set-top boxes and telephone services and other types of new services. TWC also adopted a more sophisticated database marketing system to help attract new customers and roll out new products.

Time Warner Cable Inc.

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