Fleet Bank launches campaign based on new data warehouse

Article Abstract:

Fleet Bank of Boston, MA, relied on information derived from its next-generation data warehouse to develop a mailing campaign in fall 1998 that was meant to harvest improved, more dependable and timely information about transactions and consumers. Fleet Bank is the 10th biggest commercial bank in the US. The company started implementation of the enterprisewide, open data warehouse in July 1998. Fleet Bank intends to scrutinize customer profiles using a historical perspective because of the new system's ability to offer more dynamic and extensive data about customers.

Commercial Banks, Commercial Banking, Company Planning/Goals, Marketing/Advertising Methods, Article, Fleet Bank of Boston

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VoIP provider doubles mail response

Article Abstract:

The direct marketing response rates of voice over Internet service provider Time Warner Cable has doubled in last fiscal year. These response rates increased to 0.8 percent when compared with 0.6 percent last year.

Cable Television Systems, Cable Networks, Direct Marketing, Cable and other pay TV services, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Evaluation, Cable television broadcasting industry, Customer satisfaction, Time Warner Cable Inc.

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Credit Union dovetails on 'housewives' success

Article Abstract:

The details of the marketing campaign created by AltaOne Federal Credit Union on a hit television show for housewives, are presented.

Credit Unions

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