Frederick's tracks leads and segments with database revamp

Article Abstract:

Frederick's of Hollywood switched to Lyris Technologies' email marketing solution in an enhancement of its email marketing program and mailing lists. The objective of the move was to track demand generation, conversion rates and orders more effectively.

Management dynamics, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Management, Company business management, Clothing stores, Frederick's of Hollywood Inc., Email marketing

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ClubMom nurtures partners, members with more data

Article Abstract:

The details pertaining to the restructuring of the registration forms at ClubMom, a free national membership organization for mothers, so as to collect more data of members, are presented.

Civic and social associations, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Female Membership Organizations, Women, Membership, Women's organizations, Women's associations

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Busting myths about Hispanic consumers

Article Abstract:

Hispanic consumers' use of web, mail reading habits and payment of bills among other things are discussed.

Behavior, Hispanic American consumers

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