Greco cuts 3 senior VPs at the DMA, reorganizes staff
Article Abstract:
The removal of three senior vice presidents at the Direct Marketing Association by its new president and CEO John A. Greco, Jr. as part of revamping the organization, in bringing together functions and creating value for the members, is examined.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Paradigm cuts costs with IVR system
Article Abstract:
Marketing agency Paradigm Direct has reduced its inbound teleservices costs by using a speech recognition system which allows consumers to get information without contacting a live telephone agent.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Hopuse passes Know-Your Caller Bill
Article Abstract:
The US House of representatives has passed the Know Your Caller Act, which would prohibit telemarketers from deliberately blocking caller-ID information from consumers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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