Hartz's plan for the pet fan
Article Abstract:
Hartz Mountain Corp. concluded a $10 million two-year rebranding effort with an ad campaign. Hartz's DRTV spots, print ads and Web site urge viewers to call a toll-free number for a free product sample pack worth $20-$25.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Punchline delivers more chuckles
Article Abstract:
Punchline Network Inc. is set to deliver New Yorker magazine cartoons online for Christmas, Hanukkah and New Year. The new Internet program is aimed to improve corporate sales during gift-giving occasions.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Scholastic creates a new lesson plan for instructor
Article Abstract:
Scholastic Corp. has redesigned its premier educational magazine Instructor according to the modern teaching needs. This magazine has a circulation of 200,000 each year.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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