Home Bistro cooks up a new catalog

Article Abstract:

Home BistrosE successful catalog campaign doubled its sales volume each year and a bigger catalog with more pages will help double sales this year also. The home meal replacement sector is growing rapidly and Home BistroEs offerings of chef-cooked, vacuum sealed and frozen high quality meals is a new way to put dinner on the table with customers either ordering a meal for themselves or as a gift. The target audience is primarily women between 35-45 years and older, and a growing consumer preference for low fat, low sodium or vegetarian dishes.

Sales, profits & dividends, Advertising, FOOD AND KINDRED PRODUCTS, Advertising Activity, Food industry, Company sales and earnings, Company earnings/profit, Food and beverage production/distribution software, Home Bistro

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Mace secures position with revamp

Article Abstract:

Security devices manufacturing firm Mace Security International Inc. has been successful in capturing considerable market share after revamping its catalogs. The firm has changed its catalog name to 'Mace' and also upgraded its online sales site.

Communications equipment, not elsewhere classified, Security systems industry, Mace Security International Inc.

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Gump's gussies up its catalog

Article Abstract:

The peculiarities of the modified catalog of Gump's, the San Francisco-based company are discussed. The drastically changed merchandise scenario is presented in the new catalog which makes it distinct from the previous catalog.

Marketing procedures, MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Services, Marketing, Company marketing practices, Specialty stores, Catalogs, CD-ROM catalog, Catalogues, Gump's Corp.

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