In the retail segment, consolidation reigns
Article Abstract:
The changing trends in marine retailing sector, the significance of business consolidation for survival of marine dealers, the factor that are leading towards consolidation, and the need for mom-and-pop outlets to head towards niche marketing to face the competition, are discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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Selling togetherness
Article Abstract:
Marketers say that the post-September 11 emphasis on family benefits boating, but they advise a subtle approach. Many in the boating industry are stressing that a boat opens the doors to quality family time.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2001
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Dealer is the decisive link in the Grow Boating link
Article Abstract:
The salient features of the Grow Boating program of the National Marine Manufacturers Association are discussed. The need to involve the average dealers in the effort is highlighted.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
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