Jupiter: cookie cutting affects advertisers
Article Abstract:
The reaport of a survey conducted by Jupiter Research revealed that 58 percent of online users deleted cookies. As a result of this advertisers will have to alter their methodology to measure online ad campaigns.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Reports, Surveys, Internet/Web advertising, Internet advertising, Jupitermedia Corp. JupiterResearch Div.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Yahoo offers look at offline effect of online spend
Article Abstract:
Information technology services firm Yahoo Inc. is evaluating the impact of offline sales on Internet marketing programs. The company is collaborating with Connecticut based Marketing Management for this purpose.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing procedures, Research Findings, Alliances, partnerships, Evaluation, Information services, Yahoo! Inc., Marketing research, Information services industry, YHOO, Alliances and partnerships, Market research, Internet marketing, Marketing Management Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Market research services, Marketing research firms
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