Leading ladies cast in Schwab's CRM role
Article Abstract:
Charles Schwab and Company Inc of New York, NY, launched a 'Smarter Investors' campaign to promote the company's network of tools and information that can help consumers meet their personal financial goals. The campaign, which was launched in Aug 1999, is composed of a series of television (TV) commercials featuring high-profile personalities. The latest of the TV ads star actress Sally Field and author Jackie Collins.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Bus ads move in-line shoppers online
Article Abstract:
Lands' End's targeted outdoor advertising campaign on Manhattan, NY, buses remind time-starved New York residents that 'shopping online beats standing in line.' The Dodgeville, WI-based specialty catalog and merchandising firm's online shopping site can be reached at www.landsend.com. For the first quarter ended Apr 30, 1999, Lands' End's online sales had risen 7.8% and the company is hoping for higher sales in fall 1999.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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Leading shops prepare Staples for national push
Article Abstract:
Staples Inc, based in Framingham, MA, is hoping to become a major player in the office supplies market for small businesses through advertising efforts created by four leading agencies. Its inhouse advertising agency collaborated with New York-based companies Cliff Freeman and Partners, i- traffic and Eisnor Interactive Inc to come up with the 'Your Online Office Manager' coast-to-coast marketing program.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
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