Leverage subscriber lists for revenue

Article Abstract:

With inflation rates on the rise, businesses are opting for targeted direct marketing schemes instead of the earlier mass marketing method. This results in a better response to the marketing message while increasing the return on investment. Marketers achieve this by using in-depth knowledge of consumer behavior and profile. Publishers can generate a new revenue system by getting into a marketing partnership with their business customers by offering them the use of their customer database.

Marketing, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Reports, Growth, Business databases, Company growth

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Browser-based digital editions: making the case

Article Abstract:

An in depth analysis on the benefits of using browser-based digital editions for increasing circulation and advertising in publishing industry is presented.

Technology application, Internet/Web advertising, Internet advertising, Digital electronics

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Trends brighten for 2006

Article Abstract:

Forecasts for publishing industry for the fiscal year 2006 are presented.

Industry forecasts, 2006 AD

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