Lifetime value versus paypack period
Article Abstract:
The need for managing lifetime value and payback period approaches efficiently, to achieve best accountable return on investment in marketing, is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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The secret of Charley Hill's success
Article Abstract:
Charley Hill is a very successful car dealer of the United States. The marketing strategies adopted by Hill, to convince his customers are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Four direct mail horror stories
Article Abstract:
Do and don'ts of direct mail marketing campaigns are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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