Mail mobilizes political movements

Article Abstract:

Direct mailing has played an important role in politics over the years and its importance was first noticed by all when Ronald Regan won the election 24 years ago, as direct mailing had been effectively used during the election campaign. Since then there has been growth in the role of direct mail in political movements. In fact with Internet major fund raising for election campaign by the various parties has become a normal practice.

Usage, Political campaigns, Electioneering, Direct-mail fund raising, Direct mail fund raising

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Getting personal is key for mail in digital era

Article Abstract:

Guidelines for planning effective direct mail advertising campaigns in modern technology markets are discussed.

Direct Mail Marketing, Advertising campaigns

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Size doesn't matter in this pond

Article Abstract:

Tips for list brokers on management of large and small mailer during direct mail marketing are presented.

Direct Mail List Rental, Mail Document Distribution Services, Mail receiving and forwarding services, Mailing services, List brokers

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