Marketing's Strait of Gibraltar
Article Abstract:
The four areas of marketing methods such as planning, targeting, acting and learning, which enhance customer base for organizations, are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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A narrow perception of loyalty
Article Abstract:
The need for business enterprises to adopt effective loyalty programs, in order to enhance customer relationship management, is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Company marketing practices, Customer relationship management, Loyalty programs (Marketing)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Loyalty lessons from 'The Sopranos'
Article Abstract:
Lessons learned from the HBO drama "The Sopranos" in managing customer loyalty, when the playing field changes suddenly, are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Television programs, Customer loyalty, Company business management, The Sopranos (Television program)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Marketing, Business enterprises, Customer relations, Usage
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