PGA swings for highest show attendance
Article Abstract:
Professional Golfer's Association has launched personalized postcard and e-mail advertisement campaign to attract larger crowds to its annual trade show PGA Merchandise Show and Convention. The show draws about 43,000 golf retailers and manufacturers annually.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Online surveys guide Wrangler ads, products
Article Abstract:
Wrangler Jeans have adopted online advertising and surveys method to target more audience that has helped the company to gain more consumer attention. The advertising strategies of the company are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Comment about this article or add new information about this topic:
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