Postal service ready to debut tracking program this month

Article Abstract:

The U.S. Postal Service is set to roll out in October 1998 a new service that will allow customers to track letter-sized mail electronically by using Planet Code barcodes. Called Origin Confirm/Destination Confirm, the new service gathers data on incoming mails and provides information about which customers have responded before the mailer receives the hard copy. USPS believes that the new service will help mailers manage their cash flows and accounts receivables more efficiently. Moreover, Origin Confirm will enable mailers to assess the success of their ad campaigns based on the incoming responses.

Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Postal Services, New Electronic Marketing, Postal service, Article

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Consultancy focuses on faith-based initiatives

Article Abstract:

Objectives of Craig Wood, a direct marketing pioneer, in establishing Clarity Group of North Carolina, a marketing consultancy focusing on faith-based organizations and consumer marketers are discussed. Operations of the company are also detailed.

Management and Public Relations, Consulting services

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Home depot targets upscale women

Article Abstract:

The Home Depot, which sells retail home products and services across North America, has released a new home catalog targeting upscale women. The new catalog features items like candle sticks, brushed-steel sconces and oriental rugs.

STONE, CLAY, AND GLASS PRODUCTS, Building materials industry, The Home Depot Inc., HD, Company service introduction, Service introduction, Catalogs, CD-ROM catalog, Catalogues

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