Preparing for the MH community of the 21st century

Article Abstract:

Manufactured home community managers should follow the recommendations given in preparation for the foreseen growth of such communities and to ensure the success of the business. Recognizing the competition and putting all resources to the business is the first step. Competent and effective professionals should be employed. The information center should reflect the type of community promoted. Learning to use the right marketing and advertising strategies would be most beneficial.

Mobile home dealers, Manufactured Housing Dealers, Manufactured (Mobile) Home Dealers, Methods, Marketing management, Housing management, Modular building dealers

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The benefits of 'mystery' shopping

Article Abstract:

There are several strategies in mystery shopping for manufactured home properties. Telephone shopping is one way of experiencing how shoppers are treated by the staff. On-site visit could also be done to verify accuracy. The use of video cameras and tape recorders is also suggested. However, mystery shoppers could be countered by bringing them to the site and asking how they came to know of the properties to evaluate which marketing efforts are effective.

Prefabricated Wood Buildings, Prefabricated Wood Building Manufacturing, Real estate agents and managers, Sales Management, Housing, Dwellings, Modular buildings, Wooden buildings, Sales personnel, Salespeople

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Boost phone inquiries, part 2

Article Abstract:

Selling new and second-hand manufactured homes needs advertising that will generate at least 80 telephone inquiries each month. Tips on how to generate telephone inquiries are included.

Telemarketing

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