Publishers clearing house becomes a big winner in e-mail delivery

Article Abstract:

Publishing Clearing House (PCH), New York, which sends e-mails to millions of people, for marketing purposes, every month, had implemented several best practices which reduced delivery problems to 10 per cent. The efforts of PCH are detailed.

Computer and Data Processing Services, New York, Computer services industry, Information technology services industry

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Tulane e-mail spreads message it's back in session after Katrina

Article Abstract:

New Orleans based Tulane University has designed a new email highlighting the destruction caused by Hurricane Katrina. This email was sent 20,000 dispersed students, requesting them to comeback.

Services introduction, New Products/Services, Public affairs, Louisiana, Electronic Message Svc Mgmt, Social aspects, Usage, Company service introduction, Service introduction, Wireless messaging service, Electronic messaging, Hurricane Katrina, 2005, Electronic messaging systems, Tulane University

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Why subscription management centers make sense

Article Abstract:

Significance of subscription management center in email marketing is discussed. It is also called administration center.

United States, Email marketing

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