German DM industry shows brawn and money at DIMA 2000

Article Abstract:

Germany's direct marketing industry has convened at DIMA 2000 in Sep 2000. The industry was eager to showcase its new strength as sales streak well over 40 billion Deutschmarks. A Deutsche Post study revealed that spending in 1999 was DM39.4 billion, reflecting an increase of 7% over 1998 totals. Around 85% of enterprises with sales of DM50 million or higher and 73% of medium-sized firms with DM2 million sales and more used direct marketing as a sales strategy. Small businesses that used direct marketing increased from 59% in 1998 to 62% in 1999.

Marketing procedures, Direct Mail Advertising, Direct Marketing Services

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Web pharmacy battles for German market

Article Abstract:

0800DocMorris is battling the German Assn of Pharmacists, the Assn for Social Competition and GEHE in Germany's courts for the right to market discount prescription and over-the-counter drugs to German consumers. Launched in Jul 2000, DocMorris is a Dutch Internet pharmacy with 18,500 customers, 80% of them are Germans. Both the Assn for Social Competition and GEHE lost their cases in Berlin and Stuttgart, respectively. However, the German Assn of Pharmacists, which complained to a court in Franfurt, won.

Legal issues & crime, Pharmacies and Drug Stores, Drug Stores, 0800DocMorris

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QVC doubles German buyers in first half of 1998, expects to break even in fall of 1999

Article Abstract:

QVC Germany reported that the number of its customers in the first half of 1998 has doubled over all of 1997, increasing from 100,000 buyers in 1997 to 200,000 so far in 1998. The home-shopping network is currently running 14 hours of live programming daily, doing as much as $333,000 in a single day. It hopes to boost that total to 16 hours daily in September 1998. Despite unrevised legal restrictions that German law still sets up to home shopping channels, QVC expects to break even in Germany in the fall of 1999. Germany does not regard shopping channels as broadcasters but as media services, thus making it distribution more difficult.

Sales & consumption, Cable Networks, Company Planning/Goals, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Home Shopping via CATV, Cable television, Mail order business, Home shopping, Article, QVC Germany

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