Rugs Direct spreads into catalogs, stores
Article Abstract:
The online marketer Rug Direct gets 100 million hits a month and dispatches 10,000 rugs each worth on an average of $300 - $500 range. The company president Randy Kremer has chosen more traditional means to increase business and has opened stores Winchester, Virginia. The company also started catalog business and published a 48 pages catalog featuring 1,500 rugs that are mailed to 500,000 addresses.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Targeting the customer next door
Article Abstract:
The usage of Internet services like the web directories, search engines and geo-location is detailed as the best way of targeted advertising for local business in global market.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Press releases become 'news' via search aggregators
Article Abstract:
Use of the Internet by Americans to retrieve news updates is discussed. Implications of this growing trend on internet marketing are analyzed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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